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Hortons Limited logo by Vignelli dot dot dot

Some research sleuthing by @ou_grimley and @microkubo reveals some striking similarities to a “certain crimson design school.” Judge for yourself.

A bit of the “separated at birth?” game… First, the school’s logo…

Second, according to Michael Kubo, the following images come from this book source: 


Jan Conradi. Unimark International: The Design of Business and the Business of Design. Lars Müller, 2010. pages 98-99, 184-185. 

Found in Unimark book. A logo for Hortors Limited that now represents a certain crimson design school. http://yfrog.com/kj31137094j
ou_grimley · July 20, 2011
Annals of a logo that is *not* the Harvard GSD: Massimo Vignelli/Unimark International, for Hortors, 1975. [1/4] http://twitpic.com/5t4m4h
microkubo · July 20, 2011
*not* the GSD logo, 2 of 4. http://twitpic.com/5t4n1a
microkubo · July 20, 2011
*not* the GSD logo, 3 of 4. http://twitpic.com/5t4nei
microkubo · July 20, 2011
*not* the GSD logo, 4 of 4. http://twitpic.com/5t4npp
microkubo · July 20, 2011

(And here, for kicks, is a reinterpretation of the logo in question by students at the school)

@microkubo @javierest I believe in design circles it’s revealed as inspiration!
ou_grimley
July 20, 2011

(+ a previous “Seperated at Birth”)

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  1. bezoar posted this
THEME BY PARTI